Promotional swag, also known as promotional merchandise or promotional products, can be a useful marketing tool for businesses. Here are a few reasons why businesses might use promotional swag:

1. Brand awareness: Promotional swag can help increase brand awareness by putting your company’s logo and name in front of potential customers. When people use your promotional products, they’ll be reminded of your brand, which can help increase brand recognition and recall.
2. Customer appreciation: Promotional swag can be used to show appreciation to your customers and build stronger relationships. For example, you might give away promotional items at trade shows or as part of a customer loyalty program.
3. Advertising: Promotional products can be a cost-effective way to advertise your business. When people use your promotional items, they’ll be exposed to your brand and message, which can help increase brand awareness and sales.
4. Trade show giveaways: Promotional swag is often used as a way to attract attention and draw traffic to a business’s booth at a trade show. By giving away promotional items, businesses can generate leads and create buzz about their products or services.

Overall, promotional swag can be a useful marketing tool for businesses looking to increase brand awareness, show appreciation to customers, and generate leads.

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